The story goes that a young James found this old beaten up guitar that was a rusty mess stored in the back of a cupboard. Young Mr Bay started to play around strumming along to tunes and went with his father to a local music shop to try and "spruce" the battered instrument up!
James then taught himself guitar, preferring to playing by ear along to Van Morrison, Derek and the Dominos, some Motown and Folk. After attempts to star in bands he was never the lead. At 16 he starred in his first gig and "shut up a few drunks!".